Content & design principles for skim-scrollers
As users scroll down web pages (a low interaction cost), they're only noticing big things - headlines, images, movement, calls to action. When something catches their attention, they'll slow and start to look more closely at what surrounds it. The detail comes into focus. Here are some useful content design principles aimed at making the most of this 'skim-scrolling' behaviour.
April 9, 2024
